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- Categories
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Awards are presented in Gold,
Silver, and Bronze levels by category. To download a copy of
the 2008 Gold Pen Awards categories, click here.
- Entry Preparation
Please review all
of the awards categories and select the very best category for
your entry.
- Each entry must include:
- Two copies of all entry materials,
packaged in separate three-ring binders with copies of a completed
entry form in the front of each binder.
- Include a letter of permission
for the supporting client (when applicable).
- All entries must include samples
when appropriate and a detailed work plan of no more than two
typewritten, double-spaced pages detailing the following information:
Project Objectives: Describe your goals and objectives.
They must explain the need for, purpose, strategy, and desired
impact of the communication project. Objectives should be listed
as measurable outcome statements.
Target Audience(s): Describe your target audiences, both
primary and secondary. Include demographic information
and/or characteristics.
Project Budget: All time and funds spent by the sponsoring
organization and any outside consultants or freelancers, including
the value of any donated time and materials must be outlined.
Please provide a line-item budget.
Project Execution: Describe how the material was
developed, produced, and distributed. Try to be specific - strategy,
response to challenges, etc.
Results: Effectiveness of the project; provide
tangible measurable evidence such as sales increases, market
share gains, inquiries, etc. Did you meet your goals? Why or
why not?
- These additional details for
your entry will help judges assess your project/program:
- Label the work plan. List the following information at the
top of page one:
1. Category
2. Entry title
3. Entrant's name (name to appear on award)
4. Entrant's organization / Client organization or outside
agency (if applicable)
5. Time period of project - Specify when the communication
project took place.
6. Brief description - Provide a one- or two-sentence
description of your entry.
7. Write the work plan. Include measurable details - see
above.
- Complete all fields on
the entry form. Additional
copies of the entry form may be found online at www.IABCNashville.com,
printed and attached to your entries.
- Submit two copies of entry
materials. The duplicate
entry helps ensure that, in the event of damage or loss of all
or part of your entry, your entry will be judged and have an
opportunity for an award.) Secure all CDs or loose items in a
holder or sleeve. Clearly identify CDs with the category, entry
title and entrant's name. IABC Nashville is not responsible for
items that get separated or lost during shipping and handling.
- Package your entry carefully.
IABC Nashville is not
responsible for lost or damaged entries.
- Click here
to review all of the 2008 Gold Pen Award Categories on this Web
site.
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Number |
Category |
Number |
Category |
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1.00 |
Communication Programs |
3.00 |
Annual Reports |
|
1.01 |
Community
Relations/Public Service |
3.01 |
Annual
Report: nonprofit organizations, associations, or government
agencies |
|
1.02 |
Special Events |
3.02 |
Annual Report: for-profit organizations |
|
1.03 |
Public
Affairs/Government Affairs |
|
|
|
1.04 |
Financial/Investor Rrelations |
4.00 |
Magazines, Newletters, Newspapers |
|
1.05 |
Media
Relations |
4.01 |
Magazine:
Less than four-colors |
|
1.06 |
Crisis Communications |
4.02 |
Magazine: Four or more colors |
|
1.07 |
Employee
Communications |
4.03 |
Newsletter:
less than four-colors |
|
1.08 |
Marketing Communications |
4.04 |
Newsletter: four or more colors |
|
1.09 |
Benefits
Communications |
4.05 |
Newspaper/Tabloid:
less than four colors |
| |
|
4.06 |
Newspaper/Tabloid: four or more colors |
|
2.00 |
AudioVisual
Production |
|
|
|
2.01 |
Audio Production |
5.00 |
Special Publications |
|
2.02 |
Video
Production: Internal Use Video |
5.01 |
Special
Events Brochures/Print Materials |
|
2.03 |
Video Production: External Use Video |
5.02 |
Sales Promotion Brochure/Print Materials |
|
2.04 |
Video
News Releases |
5.03 |
Recruiting
Brochures/Print Materials |
|
2.05 |
Multimedia Production: Non-computer |
5.04 |
Other Publications: less than four-colors |
|
2.06 |
Multimedia
Production: Computer Use |
5.05 |
Other
Publications: four or more colors |
|
2.07 |
Slide Show (may include audiotape
or written script, as appropriate, but slides must be in standard
slide try or on VHS tape) |
|
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|
2.08 |
Other |
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Number |
Category |
Number |
Category |
|
6.00 |
Graphic Design/Non-publication |
8.00 |
Photography |
|
6.01 |
Posters |
8.01 |
Photography:
B/W |
|
6.02 |
Corporate Logo |
8.02 |
Photography: Color |
|
6.03 |
Product
Mark |
|
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|
6.04 |
Illustation: B/W |
9.00 |
Sales Promotion |
|
6.05 |
Illustration:
Color |
9:01 |
Catalog:
Less than four-color |
|
6.06 |
Announcements/Invitations |
9.02 |
Catalog: four or more colors |
|
6.07 |
Other |
9.03 |
Sales
Kits/Folders |
|
|
9.04 |
Packaging |
|
7.00 |
Graphic
Design/Publicatoins |
9.05 |
Point-of-Purchase
Material |
|
7.01 |
Magazine: Less than four-colors |
9.06 |
Direct Mail: B2B, two-dimensional |
|
7.02 |
Magazine:
Four or more colors |
9.07 |
Direct
Mail: B2B, three-dimensional |
|
7.03 |
Newspaper/Tabloid: Less than four-colors |
9.08 |
Direct Mail: Consumer, two-dimensional |
|
7.04 |
Newspaper/Tabolid:
Four or more colors |
9.09 |
Direct
Mail: Consumer, three-dimensional |
|
7.05 |
Newsletter: Less than four-colors |
9.10 |
Convention/Trade Show Exhibit |
|
7.06 |
Newsletter:
Four or more colors |
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7.07 |
Annual Report: nonprofit, less than
four-colors |
10.00 |
Print Advertising |
|
7.08 |
Annual
Report, non-profit, four or mroe colors, |
10.01 |
B2B:
:pre-printed inserts |
|
7.09 |
Annual Report: for-profit, less than
four-colors |
10.02 |
Consumer: pre-printed inserts |
|
7.10 |
Annual
Report: for-profit, four or more colors |
10.03 |
B2B.:
single page |
|
7.11 |
Brochure: less than four colors |
10.04 |
B2B: multi-page |
|
7.12 |
Brochure:
four or more colors |
10.05 |
Consumer:
single-page |
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7.13 |
Other |
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Number |
Category |
Number |
Category |
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10.00 |
Print Advertising (continued) |
11.12 |
Radio: local campaign, any length |
|
10.06 |
Consumer:
multi-page |
11.13 |
Radio:
regional/national campaign, any length |
|
10.07 |
B2B: campaign |
11.14 |
Radio: PSA, single or campaign, any
length |
|
10.08 |
Consumer:
campaign |
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10.09 |
Newspaper: B\W |
12.00 |
Self Promotion |
|
10.10 |
Newspaper:
Color |
12.01 |
Agency |
|
10.11 |
PSA: any media |
12.02 |
Non-profit ORganization |
|
10.12 |
Billboard:
single |
12.03 |
For-profit
Organization |
|
10.13 |
Billboard: campaign |
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|
10.14 |
Billboard:
PSA |
13.0 |
Writing |
|
|
13.01 |
News Writing |
|
11.00 |
Broadcast
Advertising |
`13.02 |
Feaure
Writing |
|
11.01 |
Television: Local single spot, 30
seconds or less |
13.03 |
Editorial Writing |
|
11.02 |
Television:
local single spot, more than 30 seconds |
13.04 |
Technical
Writing |
|
11.03 |
Television: regional/national single
spot, 30 seconds or less |
13.05 |
Speeches |
|
11.04 |
Television:
regional/national single spot, more than 30 seconds |
13.06 |
Scripts |
|
11.05 |
Television: local campaign, any length |
13.07 |
News Release: print |
|
11.06 |
Television:
regional/national campaign, any length |
13.08 |
News
Release: video |
|
11.07 |
Television: PSA, single or campaign,
any length |
13.09 |
Advertising Writing |
|
11.08 |
Radio:
local single spot, 30 seconds or less |
13.10 |
Brochure
Writing |
|
11.09 |
Radio: local single spot, more than 30 seconds |
13.11 |
Other |
|
11.10 |
Radio:
regional/national single spot, 30 seconds or less |
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11.11 |
Radio: regional/national single spot, more than
30 seconds |
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Number |
Category |
Number |
Category |
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14.00 |
Electronic and Interactive Communication |
16.10 |
Sales Promotion (See Category 9.00. ) |
|
14.01 |
Electronic
Newsletters |
16.11 |
Other
Stuff, not listed in this category |
|
14.02 |
Electronic Annual Reports |
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14.03 |
Internet
(World Wide Web Sites) |
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14.04 |
Intranet (Internal Web) Sites |
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14.05 |
Interactive
Communication Programs/Internet Audiences |
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14.06 |
Interactive Communications Programs/External
Audiences |
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14.07 |
Interactive
Presentations |
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14.08 |
Other |
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15.00 |
Most Improved |
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15.01 |
Most
Improved |
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16.00 |
Stuff
That Didn't Sell |
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16.01 |
Print Advertising |
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16.02 |
PR
Program |
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16.03 |
Brochure |
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16.04 |
Magazine/Newsletter/Newspaper/Tabloid |
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16.05 |
Radio Advertising |
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16.06 |
Television
Advertising |
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16.07 |
PSA |
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16.08 |
Direct
Mail |
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16.09 |
Billboard |
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